Gevalia Leaves Draftfcb After All
Draftfcb's successful defense of Kraft Foods' Gevalia coffee was short-lived. Eight months after retaining the Gevalia creative business after a review, the Interpublic Group shop has lost the...
View ArticleTaxi Embraces Sweden in Gevalia Campaign
Gevalia coffee is getting in touch with its inner Swede. Taxi this week launched a major ad campaign for the Swedish brand that centers around "Johan," a suave, well-dressed character with Brad...
View ArticleGevalia Aims for a Buzzy Social Partying Weekend
It stands to reason that caffeinated folks are unusually active on social media. Gevalia can only hope that's the case this Saturday when 3,000 so-called consumer advocates host parties in their...
View ArticleTaxi Lands Maxwell House After Wieden + Kennedy
Kraft has found a home for Maxwell House at another roster shop: Taxi in New York. "We looked at our roster and Taxi's body of work, including success with our coffee brands, and saw them as a great...
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